“Our Niche is You;” Versteel debuts new website, a cool tool for FMs and designers to navigate for their next furniture spec

Versteel announces the launch of its revamped website featuring a fresh and intuitive design, coupled with a new tagline, “Our Niche is You.” The redesigned experience is a testament to Versteel’s commitment to a people-centric approach, emphasizing the importance of individualized attention while providing high-quality, American-made furniture solutions.

The website design is clean and timeless, placing a strong emphasis on the user experience while embodying Versteel’s values. The integration of an easily readable modern typeface with a bold, handwritten script injects character into the design, highlighting an emphasis on individuality. Interactive elements, responsive design and accessibility breathe life into the content, storytelling and company as a whole.

Guided by intuitive navigation, visitors can explore Versteel’s extensive product offering and company’s ethos. Product information has been meticulously organized for consistency, providing insights into each product’s narrative with quick access to top-level information, curated product galleries and organized product specifications. Designer bios delve into the design journey and partnership. Material information, specification tools and literature downloads can also be found in a centralized resource center, which has been organized for better navigation and searchability.

“A lot of time, dedication and care went into this project,” says Audra Hamlin, director of marketing at Versteel. “In order to provide a compelling digital experience, we took a step back to reflect on Versteel as a brand and conducted a deep dive to understand the different visitors to the website.

Whether an employee, sales rep, customer or community member, each person visits the site with a different goal in mind.”

Versteel invites the profession to discover firsthand why it declares, “Our Niche is You.”